Fortune magazine made a list of the most admired companies. This list is based on the survey submitted to the entrepreneurs in the United States to choose which companies they admire from every industry.

The list includes a variety of industries, such as technology, food, airlines, chemicals, computers, electronics, energy, and others. In the survey also measures the extent to which innovation is conducted by companies

Here’s a list of 10 most admired companies (part I):

1. Apple

The company was ranked the first choice of employers, and number one in the computer industry with a score of 8.16. Apple became the company most admired for its speed in the release of technology products.

Apple shares had fallen as Chief Executive Officer (CEO) of Apple, Steve Jobs,announced in January will take a medical leave of absence second, or two years after he received a liver transplant and six-month leave of absence. But Jobs assure the market that the company will endeavor to generate income.

Apple profit nearly doubled in quarterly profit compared with a year ago. IPAD Product Version 2, which was introduced in March, marking the second generation of Apple’s one of the pillars of success. And Jobs made ​​a surprise by appearing at the launch. Another surprise that Apple announced that iPhone 4 will be available in Verizon.

2. Google

Google ranked second with a score of 8.22 and became the first in the field of Internet services and retailing. Google is considered successfully defended the title as ”King of Search Engines. “ The company also began to focus more deeply on the development of a free tool based on open source systems.

Google has also developed Android operating system based devices with sales of 10  million devices per month and will continue to rise. The change likely will occur when the CEO of Google, Eric Schmidt, who led the company’s growth rapidly since 2001,will leave his position in April. The situation that allows the co-founder of Google, LarryPage, to retake his position.

3. Berkshire Hathaway

The company was ranked third with a score of 6.88. However, the insurance industry,the company ranked first.

Berkshire Hathaway admired for its CEO, Warren Buffett is very well respected assessment of the stock and related efforts in providing added value to the company. Recent decisions taken by Buffett is when Berkshire Hathaway increased its stake in Johnson & Johnson in 2010 from 28 million shares to 45 million shares. Buffet usually buy shares when the price drops.

Berkshire’s most dramatic investment in 2010 was the purchase of Burlington Northern Santa Fe worth U.S. $ 26 billion, so the company can generate earnings of U.S. $ 1 billion. This corporate action is the biggest factor the company’s growth rate of 13 percent of book value in 2010.

4. Southwest Airlines

The company ranked fourth with a score of 6.17. In the Southwest the airline industry ranks third.

The company is admired because it started offering cheap flights in 1970, Southwest Airlines has become the player that performance is more consistent than any other company. Recently, the airline has received bad press related to fuel price increases. However, Southwest continues to be one of the world’s most admired companies.

Southwest generate strong earnings, with profits rising by 13 percent over the previous year. AirTran aircraft acquisition will expand the reach of the airline market.

5. Procter & Gamble

The company was ranked fifth with a score of 7.43, but ranked first for soap and cosmetics industry.

Procter & Gamble was admired for being the largest company whose products are consumed by people in the world with annual sales reaching U.S. $ 79 billion. P & G has a long history, and for five years always ranked first in the survey for this industry.
With rising commodity prices, P & G will raise prices for some products. However, other products such as Tide, Crest, and many household products have a solid foundation of price volatility.
<To be continue>